Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland in 1957, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today. This mission lead to the first use of high-tech ceramic in watchmaking, which has become a well-known brand identifier of Rado watches. Rado continues to focus on pushing the traditional boundaries in the world of watchmaking, surpassing all expectations.

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