The avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs.
Under the leadership of Jean-Claude Biver, CEO of the brand and President of the LVMH Group Watch Division, the new models reveal a new dynamism: faster lead times and developments, and a completely transformed environment. TAG Heuer is currently one of the world’s only watch brands to be able to communicate in four different worlds: Art, Lifestyle, Sport and Heritage.
Our ambassadors, the F1 Red Bull Racing Team, the living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta, US star quarterback Tom Brady, Australian actor Chris Hemsworth... all share the brand's core values: teamwork, ambition and a taste for challenge,which drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it's a state of mind.
Tag Heuer is now available at the Park Royal and Downtown Victoria locations.