The Swiss watchmaking brand symbolically chose the International Geneva Motor Show to unveil the two watches honoring Aston Martin and Aston Martin Racing.
These two chronographs showcase the DNA of the British brand. The design of the prestigious TAG Heuer Carrera Heuer 01 is inspired by the geometric shapes specific to Aston Martin’s sports cars, and the technical, sporty TAG Heuer Formula 1 adopts Aston Martin Racing’s lime essence color.
Geneva, Switzerland, 7th March 2018: Today at the International Geneva Motor Show, Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watches Division, and Andy Palmer, President, and CEO of Aston Martin, were particularly proud to announce that TAG Heuer has been chosen as Official Partner, Official Watch Partner and Official Connected Watch Partner of Aston Martin and Aston Martin Racing.
To mark the new partnership, TAG Heuer presented two magnificent special editions honoring the British luxury brand. The Swiss watchmaker drew on its extensive expertise and through a strong collaboration with the Aston Martin design team to develop the designs, drawing direct inspiration from the colors, shapes, patterns and materials characteristic of Aston Martin’s sports cars. Every detail imparts a creative touch and recalls the overarching automotive spirit of the partnership.
The first model is the prestigious TAG Heuer Carrera Calibre Heuer 01 chronograph, which draws inspiration from Aston Martin’s luxury universe. The famous manufacture movement is visible through the dial, which is skeletonized in a hexagonal pattern that recalls the details on the new Vantage, for an exclusive Aston Martin dial. Meanwhile, the sturdy 45 mm solid steel case also presents a design that was specifically developed for this edition, which features lines on the side to evoke speed, the race track, and piston. In another of the piece’s exclusive features, the shape of the lugs has been revisited, taking inspiration from the lines of Aston Martin’s emblematic bodywork. With a black ceramic tachymeter bezel, this piece is the perfect reflection of the expertise and technical mastery arising from the partnership between the two brands.
The second model is a TAG Heuer Formula 1 chronograph inspired by Aston Martin Racing. The TAG Heuer Formula 1 is TAG Heuer’s ultimate motor racing model, synonymous with performance and speed. Entirely in steel and measuring 43 mm in diameter, this quartz chronograph features a notched steel bezel and an aluminum ring with a tachymeter scale. The indexes, seconds hand and Aston Martin’s famous winged logo all don Aston Martin Racing’s specific shade of lime essence and stand out against the watch’s black dial to beautiful effect. The movement is accurate to a tenth of a second – an indispensable feature in a motor racing watch – and is displayed on the small counter at 6 o’clock, with the minute counter at 9 o’clock and the current seconds counter at 3 o’clock. The model comes with a magnificent black leather strap. Once again this is exclusively for Aston Martin as this is the first time TAG Heuer uses a leather strap in the TAG Heuer Formula 1 collection. With lime essence topstitching, it adds character and sporty style to the watch.
Technical details – TAG Heuer Carrera Heuer 01 Aston Martin
Movement: Calibre Heuer 01 Automatic
Case: 45 diameter in steel with special parallel lines pattern
Ceramic black brushed tachymeter bezel with Aston Martin engraving
Bevelled, domed sapphire crystal with double anti-reflective treatment
Black steel rubber crown at 3H
Steel push buttons at 2H and 4H
Black PVD steel screwed sapphire case back with special engraving
Steel lugs with special carved construction
Dial: Black opalin dial with special honey comb pattern
Black flange with 60 seconds scale
3 counters: rhodium plated “azurage” minute chronograph at 12H and hour chronograph at 6H, and black opalin permanent second indicator with Aston martin logo at 9H.
Rhodium plated hour and minute hands and polished facetted applied indexes with white superluminova®
Rhodium plated red lacquered central hand
Rhodium plated polished TAG Heuer applied logo
3H30 angled date
Water resistant: 100 meters
Bracelet: Matte black rubber / leather strap with special embossing
Steel folding clasp with double safety push-buttons and TAG Heuer shield
Technical details – TAG Heuer Formula 1 Aston Martin
Case: 43mm in steel
Aluminium and black matte tachymeter bezel with Aston Martin Racing lettering
Flat sapphire crystal
Polished steel crown at 3H and push buttons at 2H and 4H
Steel screw-down case back with special engraving “ASTON MARTIN SPECIAL EDITION” and Aston Martin Racing logo
Steel brushed lugs
Dial: Black opalin
Black flange with lime essence and grey 60 seconds scale
3 black “azurage” counters with black gold plated polished hand: permanent second indicator at 3H, 1/10th second chronograph with Aston Martin lime essence logo at 6H and minute chronograph at 9H
Black gold plated polished hour and minute hands and indexes with grey superluminova®
Lime essence lacquered central hand
Grey TAG Heuer logo
4H angled date
Water resistant: 200 meters
Bracelet: Matte black leather strap with lime essence stiching and special embossing.
Brushed steel pin puckle and TAG Heuer shield
Find your favorite TAG Heuer at Lugaro.