Mr. Thiebaud presented star NBA point guard Isaiah Thomas and ESPN anchor Sage Steele with custom Tissot T-Touch Expert Solar watches at the NBA Crossover event.
NBA Crossover is a fan experience that showcases the intersection of the NBA and pop culture, combining art, music, fashion, technology and entertainment, and is free to the public for 3 days during the NBA All-Star Weekend. Within the space, Tissot is showcasing NBA game day fashion with styling by Teiosha George (sister of NBA player, Paul George) and accessorized with a selection of Tissot timepieces. After the gifting, Sage and Isaiah took to the Crossover stage and had a 30 minute interview in front of the crowd that touched on Isaiah’s interest in working with the Tissot brand, as well as his outstanding season, where he is known to go into “Isaiah Time” with a league-leading fourth-quarter scoring average.
TISSOT AND SPORT
It has been a passion since our very beginnings. However, we always wanted to be more than just a sponsor; Tissot wanted to be a part of the game by doing what it does best – timekeeping. In addition to being a natural vector for communication, reaching a large number of people through an exciting and emotional medium, timekeeping is also a way to stay on top in terms of technology. As sports evolve, so do we. Tissot strives for better performance, dedicating itself to the search for new technologies in order to deliver more accurate results every time it steps into the sporting arena. Thanks to this dedication, Tissot is now a trusted Official Timekeeper and partner of many of the most important sporting events and disciplines around the world.
As timing and delivery of competition results become more and more complex, Tissot has succeeded in staying at the top of the game and provide priceless accuracy every step of the way.