Forevermark diamonds: a long journey to become the one

The Forevermark Promise

Beautiful, rare and responsibly sourced, each Forevermark diamond carries a promise of its own, making it a powerful symbol of your most meaningful promises.

Beautiful and Rare

Forevermark diamonds are hand-selected for their beauty and rarity, and each is genuine, untreated and natural. As part of the De Beers Group of Companies, Forevermark benefits from over 125 years of diamond expertise. Experts at the Forevermark Diamond Institute carefully inspect every diamond, going beyond the technical qualities of the 4Cs to hand-pick only those diamonds that are truly beautiful.

Responsibly Sourced

Each Forevermark diamond is also responsibly sourced, originating at one of a handful of carefully selected mines that benefit the people, community and country where they are located. Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step.

Our Unique Inscription

Every Forevermark diamond receives an inscription that represents our promise that it is beautiful, rare and responsibly sourced. This means you can be proud to own and wear your diamond forever.

Invisible to the naked eye, this inscription includes the Forevermark icon and a unique number, making each diamond as special as the promise made when it is given or received. The inscription also allows each diamond to be registered in your name, confirming it as uniquely yours.

“The One” Long-Form Feature


The Journey to Become “The One” focuses on Forevermark’s superior selection process. It uses a man’s extraordinary journey to his loved one as a metaphor for the rigorous journey a diamond undergoes to become a Forevermark diamond, but also for the journey we take in our quest for true love. It’s a long journey to become “The One.” Beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of the Forevermark inscription – a promise of beauty, rarity and responsible sourcing Forevermark. A diamond is forever.

Discover the Forevermark collection at Lugaro.


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