Lugaro Blog

Rolex & the US Open The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018. Published … Read More

Rolex and The Championships, Wimbledon Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends. Published on June … Read More

Rolex & The Open: golf’s oldest major Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today … Read More

Rolex and The Amundi Evian Championship Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe. The Amundi Evian Championship is played every July at the Evian Resort Golf Club in Évian-les-Bains, France. This … Read More

The 24 Hours of Le Mans The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 15 and 16 June 2024. Rolex has been the Official Timepiece of … Read More

Father’s Day Gift Guide Celebrate Father’s Day with an everlasting gift from Lugaro because he deserves it all. Whether you’re gifting to your dad, grandfather, or your honorary father figure, showing love with a cherished gift is the most meaningful … Read More

Lugaro’s Mother’s Day Gift Guide Celebrate unconditional love of your cherished Mom or beloved Mother figure in your life with Lugaro’s timeless collection of genuine earrings, necklaces and bracelets. With the coming of spring florals and colourful hues is a … Read More

SailGP Rolex is the global Presenting Partner and exclusive Official Timepiece of the SailGP championship, a regatta circuit that pits the fastest sailing craft in the world against one another. Published on April 9, 2024 It is raced on seas … Read More

A voyage into the world of Rolex Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Published on April 9, 2024 Nearly 120 years years after the creation of the brand, the founder’s philosophy … Read More

Rolex Grand Slam of show jumping Widely considered the greatest challenge in equestrianism, the Rolex Grand Slam of Show Jumping rewards the rider who wins, consecutively, the Grand Prix at three of the four show jumping Majors, namely, The Dutch … Read More

OYSTER PERPETUAL SEA-DWELLER Citizen of the Deep Rolex created the Oyster Perpetual Sea-Dweller in 1967 to meet the challenge of prolonged underwater missions. The Sea-Dweller is specifically designed for saturation diving. Thanks to its helium escape valve, it can withstand … Read More

Oyster Perpetual Essence of the Oyster Watches in the Oyster Perpetual range are symbols of universal and classic style, while offering essential day-to-day functions – hours, minutes and seconds. Firmly rooted in the pioneering origins of Rolex, these models embody … Read More

OYSTER PERPETUAL SKY-DWELLER MASTERING TRAVEL TIME Elegant and technically sophisticated, the Oyster Perpetual Sky-Dweller was designed for those continually travelling the globe. Featuring the Saros annual calendar and Ring Command system, it simultaneously indicates two time zones, as well as … Read More

Oyster Perpetual Explorer Venturing to the outer limits The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real … Read More

Oyster Perpetual GMT-Master II The cosmopolitan watch The Oyster Perpetual GMT-Master II is designed to display the time in two different time zones simultaneously. Robust and functional, it is the ideal watch for criss-crossing the globe. Launched in 1955, the … Read More

PERPETUAL 1908 Cutting-edge classicism Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Heir to the brand’s aesthetic heritage as much as to its numerous innovations in watchmaking, the watch marks a new milestone in the … Read More

Oyster Perpetual Air-King THE SKY IS THE LIMIT The Oyster Perpetual Air-King celebrates the aeronautical heritage of the original Oyster. It pays tribute to those for whom the sky was a new frontier of adventure, exploration and groundbreaking achievement – … Read More

Rolex and Tennis ROLEX AND THE US OPEN The US Open is the final Grand Slam tournament of the tennis season. As a privileged partner of the sport worldwide, Rolex has been associated with this event since 2018. As a … Read More

Rolex and the Open: Golf's Oldest Major ROLEX AND THE OPEN: GOLF’S OLDEST MAJOR Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s Major. Associated with this competition since … Read More

OYSTER PERPETUAL COSMOGRAPH DAYTONA THE TRIUMPH OF ENDURANCE Launched in 1963, the Oyster Perpetual Cosmograph Daytona has long since transcended its status in the world of watchmaking to become an icon. Its name, inextricably linked with the famous circuit at … Read More

ROLEX AND TENNIS ROLEX AND THE CHAMPIONSHIPS, WIMBLEDON Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends. … Read More

20 YEARS OF MENTORING THE GREAT ARTISTS OF TOMORROW Rolex is celebrating 20 years of the Rolex Mentor and Protégé Arts Initiative, part of the brand’s longstanding commitment to global arts and culture. For more than half a century, Rolex … Read More

Datejust MAKE A DATE OF A DAY A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a … Read More

Oyster Perpetual COSMOGRAPH DAYTONA The emblematic style and technical performance of the Cosmograph Daytona have cemented its iconic status well beyond the motor racing circuits. To mark the 60th anniversary of the watch, Rolex ensures the legend lives on by … Read More

Oyster Perpetual GMT-Master II THE COSMOPOLITAN WATCH The Oyster Perpetual GMT-Master II is designed to display the time in two different time zones simultaneously. Robust and functional, it is the ideal watch for criss-crossing the globe. Launched in 1955, the … Read More

Oyster Perpetual Cosmograph Daytona BORN TO RACE The Oyster Perpetual Cosmograph Daytona is an icon forever joined in name and function to the world of motor sport. Six decades after its creation it remains in a class of its own … Read More

OYSTER PERPETUAL EXPLORER VENTURING TO THE OUTER LIMITS The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex's deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real … Read More

ROLEX AND TENNIS ROLEX AND THE US OPEN: AN ELECTRIC ATMOSPHERE The US Open is the final Grand Slam tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018. … Read More

ROLEX AND TENNIS ROLEX AND THE CHAMPIONSHIPS, WIMBLEDON Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends. … Read More

THE LADY-DATEJUST THE AUDACITY OF EXCELLENCE THE LADY-DATEJUST "A classic timepiece, designed for a lady." This is how some may describe the Oyster Perpetual Lady- Datejust. Maybe they're right. Since the early 20th century, Rolex has designed and crafted watches … Read More

OYSTER PERPETUAL SUBMARINER THE REFERENCE AMONG DIVERS' WATCHES The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers' watch, epitomize the historic link between Rolex and underwater exploration. Launched in 1953, the Submariner was the first divers' … Read More

OYSTER PERPETUAL ESSENCE OF THE OYSTER Watches in the Oyster Perpetual range are symbols of universal and classic style, while offering essential day-to-day functions - hours, minutes and seconds. Firmly rooted in the pioneering origins of Rolex, these models embody … Read More

Oyster Perpetual Day-Date THE REALIZATION OF AN IDEAL When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to … Read More

Tanzanite Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Topaz Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Tourmaline Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Sapphire Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Peridot Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Ruby Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Alexandrite Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Emerald Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Diamond Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Aquamarine Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Amethyst Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Garnet Your horoscope can often subscribe to plenty of personal characteristics. For some, it can provide insight as to their inner selves and subconscious needs and wants. For others, it’s a way to rationalize sending that risky text message, or … Read More

Going Green at Lugaro Jewellers With St. Patrick’s day in full swing, green is the new black! If you’ve decided to forgo the full body chartreuse pantsuit this year, but still crave the drama, a well placed piece of sparkling … Read More

What Your Engagement Ring Says About You Whether you’re a glowing newly-wed, a starry-eyed fiancée, or a partner, searching for the perfect setting, your engagement ring often fits your personality, as well as your hand. Most of the time, you … Read More

Styling Pink Sapphire & Diamond Jewellery Picks Summer is our favourite season to add a splash of colour to your outfit of the day, including sparkly accessories. From hoop earrings to trendy stackable rings, we are in love with combining … Read More

Authorized vs. Unauthorized Dealers Lugaro specializes in fine diamond jewellery and luxury Swiss watches. At Lugaro we provide a unique collection from the finest and most outstanding Swiss watches. As an Authorized Retailer for all the Swiss brands we convey, … Read More

Use Virtual Reality to Try on The Diamond of Your Dreams We all know that diamonds are a girl best friend but have you ever thought about where these incredibly precious stones come from? With the 3DM machine at Lugaro … Read More

Lugaro Stackable Diamond RingsYour how-to guide to stackable diamond rings to personalize your look. Add a touch of glamour to your look by stacking your favourite dainty diamond rings. Mix the colour between rose, yellow or white gold to create … Read More

Ulysse Nardin Diver 42mm CollectionTHE NEXT WAVE!Smaller but bolder: Ulysse Nardin launches its new Diver timepieces in 42 mm! Slim and sleek on the wrist, the very contemporary Diver 42mm models are designed for the deep but just as much … Read More

How to Rock Your Diamond Jewellery This Summer Summer is finally here and that means is time to pull out those sunglasses, shorts and diamonds! The hot weather of summer can often turn our outfit choices into more laid-back and … Read More

Canada Day Weekend with Canadian Diamond Specials Canada Day is around the corner. Make it significant and exceptional with no other than a local favourite, Canadian Diamond jewellery. Let’s celebrate the long weekend with Lugaro starting Thursday, June 27th. Visit … Read More

    On Monday, May 6, 2019, actresses Julianne Moore, Priyanka Chopra, models Alexa Chung, Winnie Harlow and Amber Valletta, singer Nick Jonas and Eco Age Director Livia Firth attended the 2019 Met Gala Celebrating Camp: Notes on Fashion wearing … Read More

Mother’s Day Gift Guide Mother’s day is approaching and we must be ready to indulge your leading lady with the perfect gift. Every mom out there deserves the best gift and what’s better than treating her with diamonds! As you … Read More

Summary

The Guide To Selecting Minimal & Classic Diamond Jewellery Versatile, classic and minimal are the three words that describes these jewellery pieces. They can be paired with any outfit providing a long lasting statement to your collection. You can stack … Read More

Celebrities Dazzling in Chopard Stunning actresses Zhao Tao and Erika Karata dazzled in Chopard colorful jewelry for the 13 Asian Film Awards. Zhao Tao wore the “Animal World Collection” earrings to the awards and got nominated as the Best Actress … Read More

Sapphire Jewellery For Spring Season Spring is finally here and is the perfect time to add a pop of color to your jewellery collection. Diamonds are timeless but why not spice it up with some color variations for the welcoming … Read More

Lugaro Launches Patent-Pending Diamond Hug CollectionNew Patent Pending “Hug” Technology to Canadian Diamond JewelleryLugaro Jewellers launches new innovative technology to its Canadian diamond $488 / $888 / $1488 collection, calling it the patent-pending Diamond Hug Collection Unlike ordinary tension-set jewelry, … Read More

THE FREAK COLLECTION FREAKS OUT Freak Collection – The Freak universe is ever widening and ever wilder. A new quartet of Freak Out timepieces is on the Ulysse Nardin launch pad, ready to rocket Team Freak out into the great … Read More

A BEHIND-THE-SCENES LOOK AT OMEGAShowcasing some of the most important technology for PyeongChang 2018 Just days before the Opening Ceremony of the Olympic Winter Games PyeongChang 2018, OMEGA has provided a unique “behind-the-scenes” look at the technology that will be … Read More

THE NEW TUDOR BLACK BAY S&GTUDOR’s famous Black Bay divers’ watch is now available in yellow gold and steel version. Fitted with the Manufacture Calibre MT5612, the Black Bay S&G model also introduces the date function to the Black Bay … Read More

EARRING TRENDS FOR WOMEN IN 2018Earrings – an essential component of your wardrobe; a jewellery piece no girl can skip to complete her stylish and ravishing look. Check out some of the hottest earring trends which will rule the fashion … Read More

THE ARCHETYPE OF THE CLASSIC WATCH   Rolex is introducing the new generation of the Oyster Perpetual Datejust 36, in either Everose Rolesor (combining Oystersteel and 18 ct Everose gold) or yellow Rolesor (combining Oystersteel and 18 ct yellow gold) versions, each available with a large selection … Read More

HOW TO KEEP THE DIAMOND RING FRESH AND CLEAN Getting engaged is a wonderful thing, and the ring you now have is most likely gorgeous, but it also probably cost a lot of money, meaning you want to protect it … Read More

Le Locle, March 13th – Ulysse Nardin, watchmaker of the oceans, is proud to announce its partnership with free diver and photographer Buyle. Underwater explorer, Buyle has spent most of the last three decades beneath the surface of the seas … Read More

A diamond for each of your qualities   The Forevermark Tribute™ Collection celebrates the unique and brilliant woman who wears it. The pieces can be worn stacked or layered to reflect your individual style and character. When combined, the look … Read More

What does GIA stand for? GIA diamond is a term you’ll find when engagement ring shopping – short for a diamond graded by GIA, the creator of the 4Cs and the independent, diamond authority. It is an independent, nonprofit organization … Read More

This Wednesday, March 21st, Lugaro along with the bursting Vancouver Persian community will be celebrating Norooz and the coming of Spring with Rubies & a Pomegranate   Lugaro Jewellers commemorates the wonderful Iranian holiday with the creation of a unique … Read More

The Swiss watchmaking brand symbolically chose the International Geneva Motor Show to unveil the two watches honoring Aston Martin and Aston Martin Racing.   These two chronographs showcase the DNA of the British brand. The design of the prestigious TAG … Read More

Sometimes inspiration is a many-layered thing. That which stimulates one creative endeavor can inspire something completely different, which in turn spurs the imagination to create yet another work of art. Such is the journey of Lugaro’s one-of-a-kind sapphire and diamond pendant (pictured above).   Inspired by the … Read More

Ancient meets avant-garde   The new Rado HyperChrome Chronograph in bronze and high-tech ceramic (Lengnau, Switzerland – 2018) In a seamless union of ancient and modern elements, the Rado HyperChrome Chronograph Automatic is now available in a beautifully contrasting bronze … Read More

Let your personal style bloom with the True Thinline   Rado unveils glamorous garden-inspired timepiece (Lengnau, Switzerland – 2018) Rado is known for its avant-garde approach to design and materials, but the Swiss watchmaker is now taking its cues from … Read More

Celebrate your love this Valentines Day with the perfect diamond jewellery piece which will make her heart skip a beat (and won’t break the bank!) Finding the perfect valentines day gift to surprise your lucky lady is an absolute must on … Read More

Geneva, 17 January 2018 – IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests participated in the event, … Read More

IWC WELCOMES ACTOR BRADLEY COOPER ABOARD AS NEW BRAND AMBASSADOR   Geneva, 16 January 2018 – At the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador.   “We are happy to … Read More

The first special edition designed for the Supermodel and Brand Ambassador.   Does Bella Hadid really need any introduction? Both it Girl and supermodel, this fashion icon had the fastest growing fan-base of followers on social media networks in 2016 … Read More

HAMILTON’S KHAKI AVIATION X-WIND LINE HEADS FOR NEW HEIGHTS AS THE BRAND LAUNCHES A NEW INTERPRETATION OF ITS ICONIC X-WIND COLLECTION   It was a Hamilton watch used on the first US postal service flight between Washington and New York, … Read More

You’ve found the perfect girl! So now you just have to find the perfect engagement ring. But where do you go? What shape or style would she like? Don’t make shopping for an engagement ring a stressful experience. It is quite … Read More

The present engagement ring has a history that dates back to the ancient Egyptians, if not earlier. Here’s a timeline of how the ultimate symbol of love and commitment has developed over the eras.   Ancient Past   Egyptians have … Read More

In 2017 Hamilton becomes Official Timekeeper of the Red Bull Air Race World Championship, known as the new dimension of motorsports. Featuring 14 of the best race pilots, among which Nicolas Ivanoff, the brand ambassador since 2005, this pure motorsport … Read More

Back to black: a new timepiece celebrates the eternal glamour of an enamel dial, unique to Ulysse Nardin. In mesmerizing black enamel, the Classico Manufacture Grand Feu transforms the daily act of telling time. While the crafting of a white … Read More

Whether you are in the market for your first diamond piece or adding another one to your collection, choosing the perfect one could be daunting. Of course, the 4C’s – Cut, Color, Clarity, and Carat – of diamond quality grading … Read More

Happy Birthday Mr Jack Heuer!   On the 17 th of November 2017, Jack Heuer is celebrating his 85th birthday. To celebrate this, TAG Heuer is launching a limited edition of the famous Autavia. Jack Heuer created the original model … Read More

Welcome, Ulysse Nardin’s Jade “Jellyfish”. The beautiful marriage of style and substance.   Thanks to its UN-310 caliber and its innovative crown design, Jade was, at its launch in 2013, the first timepiece to take into account a woman’s delicate … Read More

The history of golf has been marked by the inspirational performances and sporting feats of some of the world’s greatest players. For 50 years, Rolex has partnered the finest players of their time at all levels and in all arenas, … Read More

TORONTO – September 25, 2017 – Prime Minister Justin Trudeau praised Lugaro, Vancouver’s local jeweler, during Gateway ’17, a conference hosted by Chinese e-commerce giant Alibaba.   Trudeau urged Canadian small- and medium-sized businesses to explore the US$5 trillion retail … Read More

Ulysse Nardin releases the limited edition Marine Chronometer Annual Calendar Monaco, in celebration of 9 years of loyal support for the prestigious Monaco Yacht Show.   Ulysse Nardin is proud to be the official sponsor of Monaco Yacht Show for … Read More

LONGINES MASTER COLLECTION: a dazzling display of the brand’s watchmaking know-how     As a traditional watchmaking company, Longines has been producing exceptional timepieces since the very beginning. Today, the Longines Master Collection is the perfect illustration of this corporate … Read More

  Rolex’s ties with the pinnacle of golf are embodied by its patronage of Major tournaments, team competitions, and world-class events, which offer an ever-evolving menu of new challenges and new opportunities.   THE MAJORS   Pioneering Rolex golf Testimonee, … Read More

BASELWORLD 2010   With both past and present as muse, the new TUDOR models tell timeless tales of elegance and performance. Of form and function. Of the dramatic tension that results when watchmaking technology translates into a unique style of accessible sophistication. … Read More

Rolex and golf share a mutual appreciation for tradition and heritage, as well as a timeless emphasis on etiquette, respect and sportsmanlike behaviour   For the last 50 years, the bond between Rolex and golf has evolved through pivotal partnerships, … Read More

FOREVER GOLF   Rolex’s enduring 50-year relationship with the game of golf began in 1967 with Arnold Palmer, joined by Jack Nicklaus and Gary Player. Known together as The Big Three, these legendary players changed the face of golf forever, … Read More

Introducing the Marine Torpilleur, a light, modern Marine timepiece for those who captain their own destiny.   In the 19th century, when explorers roamed the oceans, the pocket chronometer was the captain’s watch, a mark of his rank both on … Read More

August 1, 2017 (CHICAGO, IL) – TAG Heuer is proud to welcome Tim Howard, goalkeeper for the U.S. Men’s National Soccer Team and the Colorado Rapids to the TAG Heuer family as a brand ambassador.   Tim Howard recently led … Read More

Lugaro Engagement Rings with Fine Details    This season, we are currently loving engagement rings with fine detailing. At Lugaro, we believe intricate and one a kind designs should be as unique as the bride.    At first glance, not … Read More

The Tissot T-Touch Expert Solar II is ready for an adventure. It will help you face the challenges of the wild or of a big city.   The Tissot T-Touch Expert Solar II dial is equipped with a solar panel … Read More

BAUME & MERCIER LAUNCHES THE CLIFTON CLUB COLLECTION, A WATCH FOR THE GENTLESPORTSMEN   2017 is a sport-minded year for Baume & Mercier. With its Clifton Club collection – a watch designed for the “gentle sportsmen” – the Brand launches … Read More

A WATCH BORN TO RACE   Rolex is introducing three new versions of its Oyster Perpetual Cosmograph Daytona in 18ct yellow, white or Everose gold. These versions are fitted with the innovative Oysterflex bracelet in elastomer reinforced with a metal … Read More

In a fitting tribute to over 170 years of timekeeping innovation and precision, Ulysse Nardin has launched three highly desirable Vintage Edition timepieces.   Based on some of the legendary timepieces that have emerged from the manufacture in Le Locle, … Read More

The modern adventure is a new neo-romantic vision of our relationship with nature, marked by the desire for outdoor experiences in which aesthetics play an important role. This trend originates from the simultaneous need for activity and the desire to … Read More

IN 2017 HAMILTON COMMEMORATES THE 60TH ANNIVERSARY OF ITS ICONIC VENTURA WATCH LINE WITH THE LAUNCH OF THREE REINTERPRETATIONS OF ORIGINAL MODEL.   Introduced on January 3rd, 1957, the Ventura was not only progressive in design but also made watchmaking … Read More

A steel divers’ watch entirely in black steel fitted with a mechanical movement, developed, manufactured and assembled in-house by TUDOR, the Heritage Black Bay Dark model is a new addition to the Heritage Black Bay family.   The characteristic elements of the … Read More

An iconic racing dial returns   True to OMEGA tradition, every new Speedmaster carries the spirit and design inspiration of the models that came before. In the new Speedmaster Automatic, this is immediately clear when you view the dial. The … Read More

In 2017 Hamilton becomes Official Timekeeper of the Red Bull Air Race World Championship, known as the new dimension of motorsports. Featuring 14 of the best race pilots, among which Nicolas Ivanoff, the brand ambassador since 2005, this pure motorsport … Read More

The Rolex Cellini collection celebrates the eternal elegance of traditional timepieces with a contemporary touch. Consisting of classically inspired models, it combines Rolex’s know-how and high standards of perfection in an approach that heightens watchmaking heritage in its most timeless … Read More

TAG Heuer is racing head-first into the world of digital entertainment, teaming up with the most famous and well-respected racing video game: Gran Turismo Sport.   The partnership was announced to coincide with the Geneva International Motor Show. In attendance … Read More

The Forevermark Promise Beautiful, rare and responsibly sourced, each Forevermark diamond carries a promise of its own, making it a powerful symbol of your most meaningful promises. Beautiful and Rare Forevermark diamonds are hand-selected for their beauty and rarity, and … Read More

THE GENUINE KNOW-HOW OF THE 7th OLDEST WATCHMAKING MAISON   Baume & Mercier always strives to make an imprint on its times. The founders, brothers Louis-Victor and Célestin Baume, loyal to their motto “Accept only perfection; only manufacture watches of … Read More

In 2017, the Swiss watch brand Longines is celebrating its 185th anniversary. In order to mark this occasion throughout the year, the Swiss watch brand is launching the project “On this day”. From January 1st to December 31st, a little … Read More

The OMEGA Speedmaster has been the choice of astronauts and space agencies for more than half a century. In fact, it has been associated with some of the humankind’s greatest extra-terrestrial adventures and has been one of the most famous … Read More

Rolex has registered more than 400 patents in the course of its history, and unceasingly innovates in order to continue to enhance the performance of its watches. The eight emblematic Oyster innovations described in the following pages have been developed … Read More

“NEVER LET THEM TAKE AWAY YOUR DESIRE TO ACCOMPLISH SOMETHING.” – CARROLL SHELBY   If success is the measure of a champion, endurance is its heart and soul.The legends that live forever do so because they embody the courage, passion … Read More

Mr. Thiebaud presented star NBA point guard Isaiah Thomas and ESPN anchor Sage Steele with custom Tissot T-Touch Expert Solar watches at the NBA Crossover event.   NBA Crossover is a fan experience that showcases the intersection of the NBA … Read More

To mark New York Fashion Week, TAG Heuer and Bella Hadid chose Equinox Bond Street – an iconic new location in the luxury lifestyle brand’s health club portfolio – to announce their collaboration.   It is clear from TAG Heuer’s … Read More

A Striking New Champlevé Minute Repeater: Ulysse Nardin Presents the NORTH SEA   In a powerful homage to the oil industry, the Ulysse Nardin North Sea Minute Repeater marks the latest addition to the unique timepieces in the Classic Collection. … Read More

For the first time since its inception in 2013 at the initiative of the Swiss watch brand Longines, the Longines Future Ski Champions race took place during the FIS Alpine World Ski Championships, currently taking place in St. Moritz, Switzerland. … Read More

Discovering the history   1853-1907: OUR ORIGINS 1853, Charles-Félicien Tissot, a gold case-fitter, and his son Charles-Émile, a watchmaker, joined forces to found the “Charles-Félicien Tissot & Son” assembly shop in Le Locle, Switzerland. The Tissot catalog included a large … Read More

Manchester United is now finally on TAG Heuer time! Today, Swiss watchmaker TAG Heuer is unveiling a streamlined and sporty steel Chronograph in the club’s colours.   Thanks to its 1/10 second hand which completes one revolution of the counter … Read More

In black, navy blue and cognac brown, and a new diameter of 43 mm, the famous Heuer-01 Skeleton Manufacture Chronograph is available in 6 new references in steel with a matching ceramic bezel.   Unveiled in 2015, the TAG Heuer … Read More

In 2016, TAG Heuer announced that exactly 710 Heuer-02T Tourbillon movements were certified by the independent testing body, Contrôle Officiel Suisse des Chronomètres (COSC).   These 710 pieces were produced by the TAG Heuer Manufacture, at its La Chaux-de-Fonds and … Read More

TAG Heuer has updated one of its biggest best-sellers.   To celebrate its 10th anniversary, the celebrated Chronograph Carrera Calibre 16 has been given a major face-lift: now available in a lighter version thanks to the use of titanium, it … Read More

Totally black and totally matt, TAG Heuer is unveiling its very first proprietary men’s chronograph made entirely from ceramic, including the bracelet.   Presented for the first time two years ago at Baselworld, the Carrera HEUER-01 is THE signature Chrono … Read More

Ulysse Nardin: undisputed pioneer of innovations in timekeeping   Without Rolf W. Schnyder in the early 1980s, who knows what would have become of Ulysse Nardin? Following the quartz crisis, which also had serious repercussions for our competitors, there were … Read More

1. HISTORY MORE THAN 50 YEARS OF INSPIRATION Created in the true spirit of OMEGA, the Globemaster houses the brand’s most advanced mechanical movement and features a design inspired by early Constellation models that represent horological expertise and OMEGA’s legacy … Read More

Continuing to push back the limits in Haute Horlogerie, from January 2017 Ulysse Nardin will offer a 5-year warranty on its mechanical timepieces.   Ulysse Nardin is justifiably proud of its 170-year-history of innovation in the making of precision mechanical … Read More

Innovation. Performance. Engineering. Ulysse Nardin Presents the Limited Edition Diver Chronograph Artemis Racing.   How fitting that Ulysse Nardin would embark on a partnership with America’s Cup team Artemis Racing – sharing as they do a seafaring history, as well … Read More

Lugaro’s Latest Design— Ruby Anniversary Ring This beautiful ruby anniversary ring is one of Lugaro’s   latest design by the owner Steve Agoipian. He designed   this piece specially for his wife Clara Agopian as their   30th anniversary gift. … Read More

Ulysse Nardin celebrates an evolution with the Diver Chronograph Hammerhead Shark, featuring the self-winding manufacture chronograph caliber UN-150 with silicium escapement and balance spring. A first for the entire Diver collection, the introduction of this movement represents another major step … Read More

  Yesterday the public flight of the first electric aircraft made for aerobatics took place in Raron, Switzerland. Air Zermatt pilot Thomas Pfammatter and aerobatic paragliding champion Dominique Steffen, the project founders, together with Sylvain Dolla and Nicolas Ivanoff presented … Read More

For more than a decade, the Ulysse Nardin Lady Diver Collection has introduced stunning timepieces that are both fine jewelry watches and reliable diving instruments. A favorite among women who demand exquisite style and superb performance, the Lady Diver is … Read More

The Swiss Avant-Garde watchmaker unveils its new LINK LADIES COLLECTION with Iris Apfel,participating in IMG’s Pop-up Shop, and partnering with designers MONSE during the week New York, NY, September 9, 2016 – TAG Heuer is thrilled to be a part … Read More

Welcome aboard! Cutting edge technology and innovative mechanisms are all aboard this high-precision craft decked out in a nautical-inspired design. On the dial, hand-crafted wood marquetry evokes a ship’s deck, while the time display is original and creative: a boom … Read More

From John Glenn to China’s Mars Exploration Program, TAG Heuer reaches the stars in support of China’s bold bid to explore the red planet. “Mars Rover” Unveiling Ceremony & Global Solicitation for Program Name and Logo Design Meet the challenge. Explore Mars. … Read More

Aquaracer 300 M (43 mm) – Black Titanium & Nylon Strap – Automatic Calibre 5 with Date Aquaracer.   TAG Heuer went to Ibiza, the birthplace of Electro Dance Music, to launch the AQUARACER Black Titanium watch with its two … Read More

Ulysse Nardin Honors the America’s Cup Namesake with New Classico America. In August 1851, members of the New York Yacht Club (NYYC) raced the “America” schooner to victory in England’s Royal Yacht Squadron’s 100 Pound Cup. After this triumph, the … Read More

INDEPENDENCE DAY: RESURGENCE   The second chapter by Roland Emmerich features four Hamilton Timepieces Hamilton Watches, recognized for their innovative and precise timepieces, as well as their leading role in the worlds of aviation and cinema return to the big … Read More

As a partner to the Artemis Racing team in the America’s Cup, Ulysse Nardin is flying the team’s colors high with the new FreakWing, which is packed with innovations and cutting-edge technology just like the famous high-tech AC45 catamaran of … Read More

Switzerland – Patrouille des Glaciers: They did it! Chinese National Team’s First PDG Experience to Initiate Extreme Journey Be Proud and #DontCrackUnderPressure.   Verbier, Switzerland – 20 April, 2016 – As Official Timekeeper and Official Watch of the famous Patrouille des … Read More

A historic first. A street circuit in Paris for the 1st fully-electric FIA championship. This initiative is actively supported by Swiss watchmaker TAG Heuer, the founding partner & Official Timekeeper of this 21st Century championship.   Paris, 15th April 2016 … Read More

Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, … Read More

The Freak is back and more of a champion than ever. Uncluttered, with the balance wheel recentered and equipped with a date function for the first time, this masterpiece now incorporates the UlyChoc safety system, a new generation of shock absorbers. … Read More

COSC-certified automatic chronograph with Tourbillon Just six months after the release of the TAG Heuer Carrera Heuer-01, the backbone of a new collection of contemporary manufacture chronographs, comes the TAG Heuer Carrera Heuer-02T, a COSC-certified automatic chronograph combined with a titanium and … Read More

Hamilton is going for gold in 2016 with the launch of the Hamilton Jazzmaster Thinline Gold, an elegant new version on the Jazzmaster theme strikes a new chord with the warm glow of the quintessential precious metal. Gold is an … Read More

  Biel, TBD – Hamilton Watches, known for their leading role in the worlds of aviation and cinema, as well as their innovative and precise timekeeping expertise, return to the big screen this fall, in 20th Century Fox’s epic adventure, … Read More

Step out like a lady with the new Marine Chronometer Manufacture for women.   A stunning timepiece comprised of feminine features and state-of-the-art technology, it is a force to be reckoned with. Delicate in appearance, with its mother-of-pearl dial, pastel … Read More

Powered by the self-winding caliber UN-26 and with a power reserve of 42 hours, the Marine Diver displays, in addition to its time functions, the date in an aperture at 6 o’clock and the power reserve in a counter at … Read More

Ulysse Nardin – A Picture of Elegance A picture of elegance in sport, appearing exquisite in any situation, the Lady Diver leaves nothing to be desired. A fine jewelry watch and reliable diving instrument, the Lady Diver is self-winding with … Read More

Radiating light, as if suspended in time by a flying tourbillon, this Grande Sonnerie Westminster Carillon bears witness to the ultimate mastery of the watchmaker’s art.     Showcasing a transparent mainplate on which floats a flying tourbillon, adorned with … Read More

Join LUGARO to discover a true passion for performance with TUDOR and Ducati. Experience firsthand the shared passion for performance as Lugaro, your North Shore jeweller, launches the exclusive line of TUDOR timepieces accompanied by a special Ducati motorcycle showcase … Read More

by Roberta Naas    In the world of diamonds, the 3C’s are the ultimate standard of quality. At Baume & Mercier, its 3 C’s – Clifton, Capeland, Classima — are the epitome of quality, value and elegance. The brand, which … Read More

With community being a top priority for Lugaro, this jeweller’s reputation is a direct reflection of the people behind its name. ELEGANT, POISED AND CONFIDENT. These are the words that came to mind when we first met Clara Agopian, the … Read More

Perpetual Rotor Freedom, Eternity, Movement   Fundamental component of every Oyster and Rolex signature piece par excellence, the Perpetual rotor, which has marked the history of modern watchmaking, celebrated its 80th anniversary in 2011. By capturing the energy generated by … Read More

At the heart of the legendary precision of Rolex watches lies an inseparable couple: the hairspring and the balance wheel. But the two partners in this strategic couple receive far from equal consideration: the hairspring gets all the attention. It … Read More

ROLEX – A STROKE OF GENIUS IN FIVE LETTERS   On 2 July 1908, Hans Wilsdorf officially filed and registered “ROLEX” as a brand name in Switzerland – a master stroke that would shape the company’s future. A veritable visionary, Hans … Read More

Hamilton’s Partnership with EAA AirVenture 2014 Brings Excitement Both in the Air and on the Ground Biel, July 2014 – Hamilton has been timing the skies since 1919, providing pilots with the high-quality, precision-crafted navigation instruments and watches they depend … Read More

Only about 1 in 10,000 diamond possess the natural colour required to be considered a fancy coloured diamond. Unlike conventional diamonds, fancy coloured diamonds are valued for the intensity and distribution of their color. The more intense the colour is … Read More

Less than 1% of all diamonds mined can be certified as “Ideal”, and even less than that are made into Idea^2 diamonds, which shows 8 hearts and 8 arrows when examined though the Hearts and Arrows Scope. It takes three … Read More

All art is autobiographical. The pearl is the oyster’s autobiography – Frederico Fellini A traditional gift for brides, June birthdays, and the third and thirtieth wedding anniversary, Pearls were believed by the ancient Babylonians to have life-giving powers and the … Read More

Tungsten is the only rare and exotic metal that can promise permanence in polish and finish that will endure until the end of time. The original pattern and design in many gold rings will all but disappear after several years. … Read More

Like flowers, coloured gemstones come in every hue, tone, and saturation. Both are born of the earth and evolve into something exquisite. They are warm. They are cool. They are beautiful. But unlike flowers whose beauty fades with time, the … Read More

The 4 C’s of a Diamond   1. Cut Cut is probably the most important and most challenging of the four C’s to understand and the one element that is directly affected by human skill and expertise. The brilliance of … Read More