August 1, 2017 (CHICAGO, IL) – TAG Heuer is proud to welcome Tim Howard, goalkeeper for the U.S. Men’s National Soccer Team and the Colorado Rapids to the TAG Heuer family as a brand ambassador.

Tim Howard recently led the U.S. Men’s National Soccer Team in goal as they won the 2017 CONCACAF Gold Cup. Howard is the most capped goalkeeper in history for the U.S. Men’s National Soccer Team, with a total of 118 matches to date and was the starting goalkeeper for the 2010 and 2014 World Cup teams. Howard began his professional career playing for Major League Soccer club, MetroStars, for six seasons before signing with Manchester United F.C. Howard played 13 seasons in Europe between two of the top Premier League clubs; Manchester United F.C. and Everton F.C., and joined the Colorado Rapids in 2016.
Kilian Muller, President of TAG Heuer North America, says, “We are thrilled to have Tim Howard as a representative of TAG Heuer. It requires a special fearlessness to be a goalkeeper in professional soccer and Tim is one of the most daring. He performs his best when under pressure and in doing so embodies the #Don’tCrackUnderPressure spirit of TAG Heuer.”
Howard adds, “I’m proud to be a brand ambassador for TAG Heuer, one of the most iconic luxury sport brands in the world. We share the same dedication to precision and commitment to excellence under pressure, which makes this partnership a great fit. I’m really looking forward to working together.”
TAG Heuer also unveiled special Major League Soccer dials for the Connected Modular 45, the second generation of TAG Heuer’s smartwatch. The Connected Dials will be available for all 22 Major League Soccer clubs, allowing fans to pick their favorite teams and customize their experience with the Connected Modular 45. TAG Heuer interviewed top players from each club about their experience playing for the team, city and fans, and their feedback was used as creative inspiration for the dials. The Major League Soccer Connected Dials will be available in the app store starting August 2nd.
TAG Heuer announced the partnership with Tim Howard and the release of the Major League Soccer Connected Dials on Tuesday, August 1st ahead of the 2017 Major League Soccer All-Star Game presented by Target, which took place on Wednesday, August 2nd at Soldier Field. This year’s match marks the 22nd anniversary of the competition, which celebrates the best athletes in Major League Soccer. The top players from the 22 Major League Soccer clubs battled against LaLiga club Real Madrid C.F., winners of the 2017 UEFA Champions League and LaLiga titles.
TAG Heuer is the Official Watch and Official Timekeeper of Major League Soccer and of the Professional Referees Organization in addition to the Official Timekeeper of the U.S. Soccer Federation, a continuation of the landmark partnership that was announced in 2016 and solidified TAG Heuer as one of the leading sponsors of soccer in the United States. TAG Heuer is a worldwide supporter of The Beautiful Game through partnerships with Manchester United, LaLiga in Spain, German Bundesliga, the English Premier League, Soccer Federation & Professional Referee Organization, the Copa America, the Chinese Football Association Super League, the International Champions Cup, and the Australia’s national team Caltex Socceroos.

CHICAGO, IL – AUGUST 01: Soccer player Tim Howard (C) with local youth players attends TAG Heuer Announces New Brand Ambassador on August 1, 2017 in Chicago, Illinois. (Photo by Robin Marchant/Getty Images for TAG Heuer)

About TAG Heuer
TAG Heuer, the avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs.
Under the impetus of Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, the new models, including the connected watch developed with Intel and Google, exhibit a new dynamism: faster lead times and developments to better respond to market expectations, and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.
Our partnerships (in football, with the English Premier League, Manchester United, the Bundesliga, the Major Soccer League in the US, the Chinese Football League, the Japanese Football League and the Australian national football team, and also the World Surf League and its Big Wave Tour, the FIA Formula E Championship, the F1 Monaco Grand Prix, the BMC Racing cycling team…) and our ambassadors (the F1 Red Bull Racing Team, living football legend Cristiano Ronaldo, It girl Cara Delevingne, electronic music icons David Guetta and Martin Garrix, American star quarterback Tom Brady, Australian actor Chris Hemsworth…) all reflect the values shared by the brand – teamwork, ambition and a taste for challenge – which drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it’s a state of mind. TAG Heuer is an LVMH Group company. For more information, visit tagheuer.com

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